The fall of advertising and the rise of PR / Al Ries and Laura Ries.

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TextPublication details: New York : HarperBusiness, 2002.Description: xxi, 295 p. : ill. ; 22 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Raman Research Institute Library Mezzanine Floor	658 RIE (Browse shelf(Opens below))	Available		28861

Previous		No cover image available	No cover image available				No cover image available	Next
Previous	658 LAM Romancing the balance sheet : for anyone who owns, runs or manages a business	658 OUC Theory Z: how American business can meet the Japanese challenge	658 RIC Readings in managements	658 RIE The fall of advertising and the rise of PR /	658 ROB Fundamentals of management	658 SKO The basics of understanding financial statements :	658 WAD Modern methods for quality control and improvement.	Next

Includes index.

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