000			02267cam a2200313 i 4500
001			18518062
005			20191204150050.0
008			141016s2015 enk 001 0 eng
010			_a 2014472454
020			_z9789350099858
040			_aDLC _beng _erda _dDLC
042			_apcc
050	0	0	_aHD53 _b.R335 2015
082	0	4	_a658.4/063 _223
100	1		_aRadjou, Navi, _eauthor.
245	1	0	_aFrugal innovation : _bhow to do more with less / _cNavi Radjou and Jaideep Prabhu.
264		1	_aLondon : _bProfile Books Ltd, _c2015.
300			_axx, 252 pages ; _c22 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
520			_aWith a Foreword by Paul Polman, CEO, Unilever. Frugal innovation is a way that companies can develop high-quality products and create more value with limited resources. In today's cost-constrained environment, companies in the developed economies are seeking new routes to long-term business success - while also appealing to cost-conscious and environmentally-aware consumers. With an estimated trillion-dollar global market for sustainable products, and with potentially huge cost savings to be gained, frugal innovation is revolutionising business and reshaping management thinking. This seminal book gives an overview of the principles, perspectives and techniques behind frugal innovation, connecting with key contemporary business concepts such as the sharing and circular economies and the maker movement. It offers a blueprint for leaders and managers in companies of all sizes and across all sectors on how to profit from doing business frugally. Based on the author's six key principles of frugal innovation, and packed with targeted advice and specific recommendations for business functions such as R&D, operations, HR and sales and marketing, Frugal Innovation is a masterclass in the art of doing more with less.
650		0	_aCreative ability in business.
650		0	_aThriftiness.
700	1		_aPrabhu, Jaideep C., _eauthor.
906			_a7 _bcbc _corigres _d3 _encip _f20 _gy-gencatlg
942			_2udc _cBK
999			_c28273 _d28273